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Privacy Policy

Last updated: October 2025

 

This Privacy Policy describes how your personal information is collected, used, and protected when you visit or interact with www.daisywrenriver.co.uk (the “Site”).

 

Daisy Wren River (“we”, “our”, or “us”) respects your privacy and is committed to protecting your personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

 

 

1. Information We Collect

 

We may collect and process the following information:

 

 

a. Information you provide directly

 

  • Contact form submissions – name, email address, and any message you send.

  • Mailing list sign-ups – name and email address.

  • Shop orders (if applicable) – name, postal address, email address, payment details (processed securely by our payment provider).

 

 

b. Information collected automatically

 

  • Basic analytics data (such as your browser type, device, pages visited, and time spent on the Site) through cookies or similar technologies.

  • This information is collected in aggregate and does not personally identify you.

 

 

2. How We Use Your Information

 

We use the information we collect to:

 

  • Respond to your messages or enquiries.

  • Send updates or newsletters (only if you’ve subscribed).

  • Process and fulfil orders through the online shop.

  • Improve the Site’s design, content, and visitor experience.

 

We will never sell, rent, or trade your personal information to third parties.

 

 

3. Legal Basis for Processing

 

We process your information under one or more of the following lawful bases:

 

  • Consent – where you have given clear permission (e.g. joining the mailing list).

  • Contract – where processing is necessary to fulfil an order or respond to an enquiry.

  • Legitimate interest – for limited analytics and website performance monitoring.

 

You can withdraw consent at any time by contacting us (see Section 9).

 

 

4. Cookies and Analytics

 

Our Site may use cookies to help us understand how visitors use the site.

You can control or delete cookies through your browser settings at any time.

 

If we use Google Analytics or a similar tool, data is collected anonymously and used only to improve our content and user experience.

 

 

5. Data Storage and Security

 

We store your information securely using encrypted systems provided by our website host (such as Wix, Hostinger, or equivalent).

Access is limited to authorised personnel only.

 

Payment information (if applicable) is processed securely by our payment processor and is not stored on our servers.

 

 

6. How Long We Keep Your Data

 

We retain personal information only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law.

For example:

 

  • Contact form submissions: up to 12 months

  • Mailing list subscriptions: until you unsubscribe

  • Order information: 6 years (for tax/accounting compliance)

 

 

7. Your Rights

 

Under UK data protection law, you have the right to:

 

  • Access a copy of your personal data.

  • Request correction or deletion of your data.

  • Withdraw consent to processing.

  • Object to certain types of processing.

  • Lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your rights have been violated.

 

To exercise these rights, please contact us using the details below.

 

 

8. Third-Party Services

 

We may use trusted third-party services such as:

 

  • Website hosting (e.g. Wix)

  • Email marketing (e.g. Mailchimp, Substack)

  • Payment processing (e.g. PayPal, Stripe)

 

These providers only process your data in accordance with our instructions and applicable data protection law.

 

 

9. Contact Us

 

If you have any questions about this Privacy Policy or your data, please contact:

 

Email: hello@daisywrenriver.co.uk

 

 

10. Updates to This Policy

 

We may update this Privacy Policy occasionally to reflect changes in our practices or legal requirements.

The updated version will always be available on this page.

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